Marketing transformation – After the Covid-19 storm has passed

Thinking about how you are going to ‘re-launch’ your business post Covid-19?  One thing to consider is that the effectiveness of the traditional marketing tactics you’ve employed in the past may have subtle shifted. For example according to a recent study by Pattern89 since the start of the Covid-19 pandemic: “Imagery of human interaction inContinue reading “Marketing transformation – After the Covid-19 storm has passed”

Communications in challenging times

In the last few weeks I’ve been really impressed on the personal front on how many of the small traders I deal with have been in constant communication to update me on their service situation. So what communication preparations should an SME be executing in the shadow of a crisis?  Already back in January SethContinue reading “Communications in challenging times”